There was a time after I first graduated from the University of Reading when I was completely immersed in graphic design—the subject, the history, the personalities, the movements and theories. I’ve tried to explain elsewhere how I don’t really see graphic design as deserving of being treated as an independent, navel-gazing discipline. It exists entirely in relation to other subjects. There’s nothing mysterious about this, it just took me a while to realise it. To look at it from another angle, though, I suspect what I’m really against is what that term “graphic design” has come to represent, i.e. synonymous with business cards, logos, identities and advertising, and, again simply put, those are things I’m just not interested in. To me that idea of “graphic design” is as far removed from my interests as being a milkman or a lawyer.
There are two types of thinking: the creative imaginary and the observing logical. Both are stimulated in child’s play. Good toys have to contain the possibility for the child to develop emotionally and intellectually.